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Water

This section provides an overview of some representative projects we have conducted relating to clean water and water efficiency. Using the annotated alphabetical list below, you can select project summaries, and/or link directly to some examples of our work.  If you prefer, you can also select projects by service or area of focus


Best Practices in the Monitoring and Evaluation of Program Impacts  Contacted  well over 100 ‘experts’ from all six of the world’s major continents, and reviewed fifteen international examples of best practices in the area.

Community-Based Social Marketing Tool Kit   Developed, tested and disseminated practical information on community-based social marketing tools for promoting environmental citizenship, including five full case studies of water efficiency programs.

Climate Change Public Education and Outreach  Developed the outreach aspects of the water efficiency sections of the Municipalities Issue Table Options Paper.

Federation of Canadian Municipalities  Wrote municipal water conservation case studies. 

Green Communities Served as a social marketing advisor and trainer, developed a social marketing toolkit for use by the communities, and provided ongoing planning and implementation assistance.

Healthy Housing Helped Canada Mortgage and Housing Corporation (CMHC) develop a national communication strategy for its Healthy Housing initiative, which includes a focus on water efficiency.

Pilot Phosphorus Trading Program Currently conducting an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program. This is a leading edge initiative for applying economic incentives (a phosphorus trading system) for surface water management.

Pesticide Reduction Best Practices.   Researched the relative effectiveness of outreach approaches being used in Canada, USA and Europe for reducing the cosmetic use of pesticides on residential property, both with and without legislative intervention (e.g. pesticide by-laws.) 

Pesticide Round Table and Public Education Strategy Blueprint.  Co-sponsored, helped organize, and presented a session at the Forum on Public Education Strategies to Encourage Gardening for Life.  The forum included over 25 participants selected from across Canada, and took place over two and a half days. Participants discussed education strategies, and developed a Public Education Strategy Blueprint that will enable municipalities and community groups across Canada to encourage Canadians to reduce the cosmetic residential use of pesticides.

Stream to Sea  Prepared a discussion paper on social marketing tools for promoting water stewardship and environmental education, reviewed the framework for Junior Ambassadors of the Ocean, and provided a one day on-line and teleconference social marketing workshop for Fisheries and Oceans Canada's Education Coordinators.

Sustainable Community Planning  Developed a national strategy for our client to use, in cooperation with its partners, to engage consumers in adopting more sustainable community planning alternatives.  Five product concepts were tested, including one that focuses specifically on sustainable landscaping.

Synthesis of the Community Animation Program (CAP) Provided a national synthesis of the approaches taken and lessons learned from CAP, a community-based environmental health animation program, run cooperatively by Environment Canada and Health Canada.

Tools of Change Web site  Founded on the principles of community-based social marketing, this site links a growing bank of case studies and ‘lessons learned’ with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as "turnkey" programs that have been ‘pre-packaged’ for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions, and can download the resulting draft plans and work summaries to common word processors for further refinement. The site currently hosts 14 full case studies focused on water efficiency and pesticide reduction. 

Trade Association  On the basis of interviews with a variety of environmental stakeholders, advised the Ontario and Quebec trade associations for grain corn producers on 'building bridges' with the environmental community on a number of water-related issues.

Zero Discharge  Co-authored “Waste Reduction Strategies for the Printed Circuit Board Industry” and  “A study of the Economic Factors Relating to the Implementation of Resource Recycling or Zero-Discharge Technologies for Heavy Metal Generating Industries in Canada”. Created trade awareness through advertisements, articles and case studies, conference sessions, and trade show exhibits, to support the launch of a new chemical waste treatment system from a young Canadian company into the U.S. marketplace.  

 

 

Workshops

In collaboration with the Tools of Change Educational Institute, Cullbridge offers popular talks and workshops on planning and evaluating social marketing programs covering a wide range of topics related to clean water and water efficiency. Available worldwide.  

 More ...                       

Outreach Best Practices

Why re-invent the wheel? One of the best ways of giving your program a head start, is to begin with best practice research or benchmarking. Cullbridge is routinely carrying out this sort of research so we are set up to do it cost-effectively; we may already have found and documented many of the best programs in your area of interest. We have on-file recent best practice reviews covering outreach programs in the following topic areas:

  • Pesticide reduction

  • Water conservation / efficiency

  • Well stewardship

Tools of Change

Tools of Change Workbook

Workbook: Includes 5 full water efficiency case studies. View or order it on-line from Renouf Publishing.   After entering the bookstore, use the Search button at the top to search for the title 'Tools of Change'.

Website: Includes 14 full case studies on water efficiency and pesticide reduction. www.toolsofchange.com

Highlights

Pilot Phosphorus Trading Program

Cullbridge is evaluating a leading edge initiative for applying economic incentives (a phosphorus trading system) for surface water management.

Well Aware

We conducted the initial public research and strategy recommendations for the Green Community Association's new  Well Aware program. The first 50,000 copies of the resulting Well Aware booklet were so popular that in 2003 the Green Communities Association printed another 30,000.

Pesticide Reduction Best Practices

We researched the relative effectiveness of outreach approaches being used in Canada, USA and Europe for reducing the cosmetic use of pesticides on residential property.

Pesticide Reduction Round Table

Cullbridge co-sponsored, helped organize, and presented a session at the Forum on Public Education Strategies to Encourage Gardening for Life. 

Stream to Sea

Cullbridge provided a one day on-line and teleconference social marketing workshop on tools for promoting water stewardship and related  environmental education, for Fisheries and Oceans Canada's Education Coordinators.

 
 
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