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Waste Management

This section provides an overview of some representative projects we have conducted relating to waste management. Using the annotated alphabetical list below, you can select project summaries, and/or link directly to some examples of our work.  If you prefer, you can also select projects by service or area of focus


Community-Based Social Marketing Tool Kit   Developed, tested and disseminated practical information on community-based social marketing tools for promoting environmental citizenship, including 14 full case studies of waste reduction programs.

City of London Prepared a chapter for the City's Waste Management Plan Identifying attractive social marketing opportunities.

Climate Change Public Education and Outreach Developed the outreach aspects of the waste management section of the Municipalities Issue Table Options Paper. Communication Strategy for a Federal Complex  Developed a communication strategy and plan for increasing waste diversion from a large Federal Government complex.

Federation of Canadian Municipalities  Wrote case studies focusing on waste reduction issues. 

Green Communities Served as a social marketing advisor and trainer, developed a social marketing toolkit for use by the communities, and provided ongoing planning and implementation assistance.

Healthy Housing Helped Canada Mortgage and Housing Corporation (CMHC) develop a national communication strategy for its Healthy Housing initiative, which includes a focus on waste management.

King County  Helped develop a strategy for the management of organic wastes in King County (metro Seattle area).  The goal was to capture re-usable and recyclable wastes from the waste stream before they made it to the landfill. 

Metal recovery Co-authored “Waste Reduction Strategies for the Printed Circuit Board Industry” and  “A study of the Economic Factors Relating to the Implementation of Resource Recycling or Zero-Discharge Technologies for Heavy Metal Generating Industries in Canada”

Pilot Phosphorus Trading Program Currently conducting an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program. This is a leading edge initiative for applying economic incentives (a phosphorus trading system) for surface water management.

Product Launch  Created trade awareness through advertisements, articles and case studies, conference sessions, and trade show exhibits, to support the launch of a new chemical waste treatment system from a young Canadian company into the U.S. marketplace. 

Tools of Change Web site  Founded on the principles of community-based social marketing, this site links a growing bank of case studies and ‘lessons learned’ with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as "turnkey" programs that have been ‘pre-packaged’ for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions, and can download the resulting draft plans and work summaries to common word processors for further refinement. The site currently hosts eighteen full case studies and two resource alerts focusing on waste reduction.

Trade Association  On the basis of interviews with a variety of environmental stakeholders, advised the Ontario and Quebec trade associations for grain corn producers on 'building bridges' with the environmental community on a number of waste-related issues.

Waste NOT  Served as marketing advisor for the development of WasteNOT, a newsletter on the minimization of construction waste.

 

 

Workshops

In collaboration with the Tools of Change Educational Institute, Cullbridge offers popular talks and workshops on planning and evaluating social marketing programs covering a wide range of topics related to waste reducation. Available worldwide.  

 More ...                       

Tools of Change

Tools of Change Workbook

Workbook: Includes 14 full case studies of waste reduction programs. View or order it on-line from Renouf Publishing.   After entering the bookstore, use the Search button at the top to search for the title 'Tools of Change'.

Website: Includes 18 full case studies of waste reduction programs and related resource alerts.  www.toolsofchange.com

Highlights

King County

Cullbridge helped develop a strategy for the management of organic wastes in King County (metro Seattle area).  

City of London

We prepared a chapter for the City's of London's Waste Management Plan Identifying attractive social marketing opportunities.

Pilot Phosphorus Trading Program

Cullbridge is evaluating a leading edge initiative that makes it possible to use less expensive waste treatment options while improving watershed water quality.

Government of Canada

Cullbridge developed the outreach aspects of the waste management section of the Municipalities Issue Table Options Paper. We also developed a communication strategy and plan for increasing waste diversion from a large Federal Government complex.

 
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