This section provides an overview of some representative projects we have
conducted relating to transportation. Using the annotated alphabetical list below, you can select project
summaries, and/or link directly to some examples of our work. If you
prefer, you can also select projects by service
or area of focus
Practices in the Monitoring and Evaluation of Program Impacts
Contacted well over 100 ‘experts’ from all six of the world’s major
continents, and reviewed fifteen international examples of best practices in the
City of Ottawa Conducted
best practice reviews and developed strategy for four chapters of the City’s
TDM Plan: community-at-large, tourism and special events, post-secondary
institutions, and promotion. Developed the staff TDM strategy for the
former Regional Municipality of Ottawa-Carleton, which has been adopted by the
new City of Ottawa. In collaboration with Noxon Associates.
City of Toronto
a best practice and market research literature review for 20/20
The Way to Clean Air –
a campaign to reduce greenhouse gas emissions from homes and personal
vehicles in Greater Toronto. Our project report summarized, for each of twelve
high potential opportunities:
target audiences and their current perceptions, motivators, barriers, and best
practices. Helped pilot test
Updated and revised the
“Connector” section of the participants’ Planner to increase its ease of
use and impact, and to extend its reach to cover all of the Greater Toronto
Area. In collaboration with the LURA
Group and McKenzie-Mohr and Associates.
Social Marketing Tool Kit Developed, tested and disseminated
practical information on community-based social marketing tools for promoting
environmental citizenship, including four full case studies of sustainable transportation
Public Education and Outreach Developed various research and strategy
papers for the Public Education and Outreach (PEO) and Municipalities
Issue Tables of Canada's National Climate Change Process, including one that
looked at international best practices in sustainable transportation outreach,
and other that identified related barriers and motivators.
Federation of Canadian Municipalities
Supported the Federation of Canadian Municipalities in delivering and managing
its active transportation programs and in developing related case studies and
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
Assisted Nortel Networks in developing a program for engaging its employees
to carpool, telecommute, walk, bike and/or skate to work more often.
MOST Annual Report Developed the first annual
report for Transport Canada's Moving On Sustainable Transportation program.
OC Transpo Helped
Ottawa's transit corporation pilot, for the first time in North America, a
home visit program for increasing ridership and improving its public
Community Planning Developed a national strategy to engage consumers in adopting more
sustainable community planning alternatives.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site currently hosts
about 30 case studies and 3 resource alerts related to sustainable
Transport Canada's Sustainable
Development Strategy Conducted
consultations for Transport Canada’s Third Sustainable Development Strategy.
involved planning for and leading eight full day consultations across Canada.
It also included synthesizing all comments into a summary report, and
comprehensive reports for each session and written comments. In collaboration
with Bronson Consulting and the Centre for Sustainable Transportation.
Urban Transportation Showcase Program
Currently writing full-length case studies for Transport Canada's on-line
library of Canadian innovative transportation practices.