City of London Prepared
a chapter for the City's Waste Management Plan Identifying attractive social
Markets for Indoor Environment Products and Services The first
characterization study of Canadian products and services that reduce indoor
Program Provided a variety of market research, strategic market
planning, strategic alliance development, and media relations services for a
certification program for products that reduce indoor air pollution.
Prioritized export markets for technologies that reduce ambient and/or
indoor air pollution.
of Canadian Municipalities Wrote case studies focusing on pollution
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
assistance. We also conducted the initial public research and strategy recommendations
for the Green Community Association's new well stewardship program.
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, which includes a
focus on pollution prevention.
Indoors: Organized a national, multi-stakeholder strategy development,
consultation and alliance-building process for reducing indoor pollution in Canada.
Workshops Organized full day multi-stakeholder workshops in six cities
across Canada to communicate recent and upcoming advances in reducing indoor
pollution, and to strengthen working relationships among its
evaluation of the Clean Air Foundation's Switch Out program, including a survey of 61
businesses and a separate survey of 11 non- participants. Switch Out is a
program designed to recover mercury switches used in automobiles.
Pesticide Reduction Outreach Round Table Cullbridge
co-sponsored, helped organize,
and presented a session at a forum on public education
strategies to encourage active, pesticide-free gardening, in collaboration with
Go For Green's Gardening for Life program.
Created trade awareness through advertisements, articles and case studies,
conference sessions, and trade show exhibits, to support the launch of a new
chemical waste treatment system from a young Canadian company into the U.S.
Community Planning Developed a national strategy for engaging consumers
to adopt more
sustainable community planning alternatives that reduce transportation
demand and pesticide use.
Synthesis of the
Community Animation Program (CAP) Provided a national synthesis of the
approaches taken and lessons learned from CAP, a community-based
environmental health animation program, run cooperatively by Environment
Canada and Health Canada.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site hosts over a dozen pollution
prevention case studies.