Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
assistance. Sustainable landscaping was one of the topics covered. We also conducted the initial public research and strategy recommendations
for the Green Community Association's new well stewardship program.
Pesticide Reduction Outreach Round Table Cullbridge
co-sponsored, helped organize,
and presented a session at a forum on public education
strategies to encourage active, pesticide-free gardening, in collaboration with
Go For Green's Gardening for Life program.
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, and strategic directions for each were recommended. One of the
products focused entirely on sustainable landscaping.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site currently hosts
eight full case studies focusing on sustainable landscaping issues.
Clearinghouse Mechanism Developed the inaugural strategic plan for the
global Clearing-House Mechanism (CHM) operated by the United Nations
Environment Program's Convention on Biological Diversity, and conducted an
independent evaluation of its Pilot Phase.