Program. Provided a variety of market research, strategic alliance development, and media relations services for
a certification program that identifies low-emission building and maintenance
Environmental Illness Conducted research to
estimate the economic and social costs of environmental illness in Canada.
Green Communities Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
assistance. The training and toolkit covered a number of environmental
health issues including pesticide reduction and household hazardous waste.
We also conducted the initial public research and strategy recommendations
for the Green Communities Association's new well stewardship program.
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, which places a
focus on occupant health.
Helped develop the website at www.healthyschools.com
Indoors Cullbridge helped birth and provides ongoing Executive
Director services to the Healthy Indoors Partnership, a
not-for-profit organization that promotes healthier indoor environments in
Canada through multi-stakeholder collaboration.
Best Practices. Researched the relative effectiveness of outreach
used in Canada, USA and Europe for reducing the cosmetic use of pesticides on
residential property, both with and without legislative intervention (e.g.
Pesticide Round Table and Public Education
Strategy Blueprint. Co-sponsored, helped organize, and presented a session
at the Forum on Public Education Strategies to Encourage Gardening for Life.
The forum included over 25 participants selected from across Canada, and took
place over two and a half days. Participants discussed education strategies, and
developed a Public Education Strategy Blueprint that will enable municipalities
and community groups across Canada to encourage Canadians to reduce the cosmetic
residential use of pesticides.
Synthesis of the
Community Animation Program (CAP) Provided a national synthesis of the
approaches taken and lessons learned from CAP, a community-based
environmental health animation program, run cooperatively by Environment
Canada and Health Canada.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site currently hosts 15
full case studies of outreach programs focused on environmental health issues.
On the basis of interviews with a variety of environmental stakeholders,
advised the Ontario and Quebec trade associations for grain corn producers
on 'building bridges' with the environmental community regarding
environmental health issues related to corn farming practices.