Strategy Development

Roadmaps for Success

A sound strategy articulates a shared vision, and provides a roadmap to success. CULLBRIDGE excels at developing strategies that are practical and effective, easy to read and use, and supported by key stakeholders.

Representative Projects

Strategic Business Planning

Export Markets  Prioritized export markets for clean air technologies, including building technologies that produce cleaner indoor air.

Healthy Indoors Cullbridge helped birth and provides ongoing Executive Director services to the Healthy Indoors Partnership, a not-for-profit organization that promotes healthier indoor environments in Canada through multi-stakeholder collaboration.

United Nation Environment Program (UNEP) Cullbridge developed the inaugural strategic plan for the global Clearing-House Mechanism (CHM) operated by the United Nations Environment Program's Convention on Biological Diversity, and conducted an independent evaluation of its Pilot Phase. 

Viability Study for Icynene Insulation in Central America  Helped Icynene Insulation (a Canadian-based firm) apply for and obtain a CIDA grant to study the potential for manufacturing and selling Icynene insulation in Central America. This full viability study included market studies of selected promising countries; environmental and physical viability studies; potential impacts on minimizing the purchase and use of air conditioners, and increasing energy conservation; liaison with potential partners; and an assessment of social impacts and equal opportunity employment.

Strategic Communication Planning

Clean Air Day  Helped Environment Canada and the Clean Air Day Steering Committee assess options for Clean Air Day and its Clean Air web site.  

Climate Change public education and outreach Helped the Canadian government plan for a number of climate-change related programs.

Green Communities   Served as a social marketing advisor and trainer, developed a social marketing planning toolkit for use by the communities, and provided ongoing planning and implementation assistance. We also conducted the initial public research and strategy recommendations for the Green Community Association's new  well stewardship program. 

Green Commute  Assisted Nortel Networks in developing a program for engaging its employees to carpool, telecommute, walk, bike and/or skate to work more often.

Healthy Housing Helped Canada Mortgage and Housing Corporation (CMHC) develop a national communication strategy for its Healthy Housing initiative, and increase awareness of CMHC as an information company.

Regional Municipality of Ottawa-Carleton  Helped engage municipal staff and external stakeholders in supporting and contributing to upcoming changes at the Region before and leading up to amalgamation (several successive projects.)

Sustainable Community Planning Developed a national strategy for our client to use, in cooperation with its partners, to engage consumers in adopting more sustainable community planning alternatives.  Five product concepts were tested, and strategic directions for each were recommended.

Tools of Change Web site  Founded on the principles of community-based social marketing, this site links a growing bank of case studies and ‘lessons learned’ with planning guides and worksheets, to help program planners and implementers learn more quickly from their collective experience. It highlights approaches that have been particularly successful so that they can be replicated and built upon, as well as "turnkey" programs that have been ‘pre-packaged’ for use by others. The site is full of examples that are presented to each user in a customized manner, according to his or her interest profile. Users can save their planning work between sessions, and can download the resulting draft plans and work summaries to common word processors for further refinement.