Strategic Business Planning
Export Markets Prioritized export markets for clean air technologies, including building
technologies that produce cleaner indoor air.
Cullbridge helped birth and provides ongoing Executive Director services to the
Healthy Indoors Partnership, a
not-for-profit organization that promotes healthier indoor environments in
Canada through multi-stakeholder collaboration.
United Nation Environment Program (UNEP)
Cullbridge developed the inaugural strategic plan for the global
Clearing-House Mechanism (CHM) operated by the United Nations Environment
Program's Convention on Biological Diversity, and conducted an independent
evaluation of its Pilot Phase.
Viability Study for Icynene Insulation in Central
America Helped Icynene Insulation (a Canadian-based firm) apply for
and obtain a CIDA grant to study the potential for manufacturing and selling
Icynene insulation in Central America. This full viability study included market
studies of selected promising countries; environmental and physical viability
studies; potential impacts on minimizing the purchase and use of air
conditioners, and increasing energy conservation; liaison with potential
partners; and an assessment of social impacts and equal opportunity employment.
Strategic Communication Planning
Clean Air Day
Environment Canada and the Clean Air Day Steering Committee assess options
for Clean Air Day and its Clean Air web site.
Climate Change public education and outreach
Helped the Canadian government plan for a number of
climate-change related programs.
Served as a social marketing advisor and trainer, developed a social
marketing planning toolkit for
use by the communities, and provided ongoing planning and implementation
assistance. We also conducted the initial public research and strategy recommendations
for the Green Community Association's new well stewardship program.
Assisted Nortel Networks in developing a program for engaging its employees
to carpool, telecommute, walk, bike and/or skate to work more often.
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, and increase
awareness of CMHC as an information company.
Municipality of Ottawa-Carleton Helped
engage municipal staff and external stakeholders in
supporting and contributing to upcoming changes at the Region before and
leading up to amalgamation (several successive projects.)
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, and strategic directions for each were recommended.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement.