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Social
Marketing and CBSM Training, Coaching and Review Services |
With today’s budget realities, many organizations find themselves taking on more social marketing tasks in-house. We can help build your capacity to do these tasks and/or provide external review and validation of your approaches through the following services.
Project or Campaign Coaching: Jay Kassirer will serve as a coach and/or reviewer for you and your staff as your team work on a specific project or campaign. He’ll provide three to five hours of consultation and coaching per month for a period ranging from six to twenty-four months. Marketing Review: We’ll assess and report on a range of strategic, tactical and organizational issues involved with your multi-year behaviour change program, based on your existing plans and materials and on interviews with your staff (and, if relevant, other key informants.) Training: With our highly-rated interactive webinars you and your team can learn without anyone having to travel. -
Regularly scheduled training webinars – We offer scheduled, inexpensive instructional and case study webinars at www.webinars.cullbridge.com. If you can't make a partular webinar of interest, you can view the video recording at your convenience.
Standard training webinar plus live, private Q&A and Discussion Session – At your convenience, watch a video of one of our regular instructional webinars, then Jay Kassirer will join you live by webinar and/or teleconference for a private session to answer your group’s questions and help you apply the concepts directly to your work. Very affordable.
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Customized, private webinars – We’ll tailor an interactive instructional webinar to meet your specific needs and present it privately to your group at your convenience. The cost will depend on the amount of customization required.
Host a group – Do you want your managers and colleagues to better understand and support your social marketing / behavior change efforts? Invite them to participate with you. There is no extra charge for additional people sharing your connection during any of our webinars, or for viewing the video recordings with you up to three months afterwards.
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Details on your instructor, Jay Kassirer.
Webinar descriptions and registration
Webinar FAQs
Social marketing is recognized as one of the most effective
voluntary methods for promoting a wide range of desired behaviours, from
composting and bicycling to proper nutrition and safe sex. Community-based
social marketing offers a particularly pragmatic approach that stresses the
reduction of barriers to taking the desired actions, direct contact among
community members, the use of proven tools of change, and continuous program
improvement.
Benefits
There are many ways a workshop on social
marketing can benefit your community and/or organization. Our training sessions
have helped participants to:
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Better engage the
public, stakeholders and staff in social change efforts
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Use proven tools
and approaches for making those efforts more effective, and for increasing
their impact and return on investment
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Establish a
common language and understanding of social marketing approaches and their
value, so that community organizations / team members can better support one
another
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Gain consensus
and buy-in for, and develop aspects of a shared outreach strategy (when
teams of participants, such as staff and/or other stakeholders work on the
same project during the workshop)
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Develop and strengthen support from
management and colleagues who attend
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Interactive, Web-Based Training |
Now you can learn and keep
up-to-date on social marketing best practices, from the comfort and convenience
of your office or home.
Our social marketing webinars feature:
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During: interactivity - apply what you are learning to
your own program; get advice from the
webinar leader and your questions answered in real time; network with
other participants without leaving your desk. Each webinar
registration includes a web connection and a toll-free
teleconference connection. There's no limit on how many
participants can use the same connection.
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After: recommended
further resources on the topic, and six months of Q&A
telephone advice on the topic from Cullbridge Marketing and
Communications. In addition, certificates of active
participation are available on request (for example, to be
filed in your personnel file.)
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Best Practices |
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