Research

Cullbridge™ builds solid bridges for our clients - ones they can use reliably to reach and engage their target audiences. Solid bridges require sound foundations. We have extensive experience with both qualitative and quantitative research, and with the subsequent development of marketing / communication strategies that work. The firm regularly conducts focus groups, telephone interviews, facilitated consultations, literature reviews, and brainstorming sessions. 

We excel in our ability to:

• get to the core of issues;

• identify and address relevant motivators, barriers, and points of maximum leverage;

• grasp the complex inter-relationships among key issues and players, and identify synergistic opportunities; and

• engage target audiences in taking action.
  

Representative Projects

• Benchmarking / Best Practice Reviews / Learning From other Programs

Climate Change PEO, Community-Based Social Marketing Tool Kit, Evaluation Methods, Green Communities, Healthy Indoors, Pesticide Reduction, Tools of Change Web site, Voluntary Measures , Well Aware, and various projects for Toronto Public Health

• Brainstorming Sessions

  Community-Based Social Marketing Tool Kit, Green Communities, Healthy Indoors, Sustainable Communities, United Nations Convention on Biodiversity  

• Focus Groups

Cross-Canada consumer focus groups: Climate Change PEO, Sustainable Communities, Healthy Housing, Healthy Indoors

Employee focus groups: Change Management Communications, Green Commute, Bell Canada

• Literature Reviews

Climate Change PEO, Export Markets - Air Pollution Control, Sustainable Communities, Domestic Markets - Indoor Environment Industry, 20 

• Public and Stakeholder Consultations

Biodiversity Clearing House Mechanism (CHM), Healthy Indoors

Transport Canada's Sustainable Development Strategy Held national consultations for Transport Canada’s Third Sustainable Development Strategy. This involved eight full day focus groups and written comments. In collaboration with Bronson Consulting. 

South Nation Pilot Phosphorus Trading Program  Currently conducting participants and stakeholder interviews as part of an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program.

• Shopper / User Intercept Studies 

Shoppers  Researched consumers’ willingness to pay for products that mitigate climate change (such as high efficiency appliances.) This included a shopper intercept survey of 700 individuals. (In collaboration with the Summerhill Group.)

Trail Users Assisted The Environment Network in evaluating the impact of new trails.

• Telephone Interviews

Cross Canada consumer interviews: Climate Change PEO, Healthy Housing

Cross-Canada and international stakeholder / expert interviews: Community-Based Social Marketing Tool Kit, Climate Change PEO, Domestic Markets - Indoor Environment Industry, Energy Innovators Survey, Export Markets - Air Pollution Control, Healthy Housing, Sustainable Communities, Voluntary Measures

Program evaluation interviews: Community-Based Social Marketing Tool Kit, Biodiversity Clearing House Mechanism, Car Heaven, Energy Innovators Survey, South Nation Phosphorus Trading Program, Switch Out