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Research
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Cullbridge™ builds solid bridges for our clients - ones they can use
reliably to
reach
and engage their target audiences. Solid bridges require sound
foundations.
We have
extensive experience with both qualitative and quantitative
research,
and with the
subsequent development of marketing / communication
strategies
that work. The firm
regularly conducts focus groups, telephone
interviews,
facilitated consultations,
literature reviews, and brainstorming
sessions.
We excel in our ability to:
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get to the core of issues;
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identify and address relevant motivators, barriers, and points of
maximum leverage;
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grasp the complex inter-relationships among key issues and players, and
identify synergistic opportunities; and
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engage target audiences in taking action.
Representative Projects
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Benchmarking / Best Practice Reviews / Learning From other Programs
Climate Change PEO,
Community-Based
Social Marketing Tool Kit, Evaluation
Methods, Green Communities,
Healthy Indoors, Pesticide
Reduction, Tools
of Change Web site, Voluntary Measures
, Well Aware, and
various projects for Toronto Public Health
Cross-Canada consumer focus groups: Climate Change
PEO, Sustainable Communities,
Healthy
Housing, Healthy Indoors
Employee focus groups: Change Management
Communications, Green Commute, Bell
Canada
Climate Change PEO,
Export
Markets - Air Pollution Control, Sustainable
Communities, Domestic Markets - Indoor
Environment Industry, 20
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Public and Stakeholder Consultations
Biodiversity Clearing House Mechanism
(CHM), Healthy Indoors
Transport Canada's Sustainable Development Strategy
Held national consultations for Transport Canada’s Third Sustainable Development
Strategy. This involved eight full day focus groups and written
comments. In collaboration with Bronson Consulting.
South Nation Pilot Phosphorus Trading Program
Currently
conducting participants and stakeholder interviews as part of an external evaluation of South Nation River Watershed’s Pilot
Total Phosphorus Management Program.
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Shopper / User Intercept
Studies
Shoppers Researched consumers’
willingness to pay for products that mitigate climate change (such as
high efficiency appliances.) This included a shopper intercept survey of
700 individuals. (In collaboration with the Summerhill Group.)
Trail Users Assisted The Environment Network
in evaluating the impact of new trails.
Cross Canada consumer interviews: Climate Change
PEO, Healthy Housing
Cross-Canada and international stakeholder / expert
interviews: Community-Based
Social Marketing Tool Kit, Climate Change PEO,
Domestic
Markets - Indoor Environment Industry, Energy
Innovators Survey, Export Markets - Air Pollution
Control, Healthy Housing, Sustainable
Communities, Voluntary Measures
Program evaluation interviews: Community-Based Social
Marketing Tool Kit, Biodiversity Clearing House
Mechanism, Car Heaven, Energy Innovators Survey,
South Nation Phosphorus Trading Program, Switch Out
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Workshops, Webinars and Coaching
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Best Practices
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Highlights
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United Nations Environment Program
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Pesticide Reduction Best Practices
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Transport Canada Consultations
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Well Aware
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Pilot Phosphorus Trading Program
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On-line Consultations
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