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Product Launch

The Challenge

To support the launch of a new product from a young Canadian company into the U.S. marketplace. The product was a high-end, zero-discharge chemical waste treatment system.


Our Approach

Trade awareness was created through advertisements, articles and case studies, conference sessions, and trade show exhibits.  A short video was produced, documenting the company's first high profile American installation, and the resulting client benefits.


Impact

The company quickly gained recognition in the U.S. market and was able to recruit a top- notch American sales team. The new sales manager thought the new video was so valuable that he said he didn't make any sales calls without it.

 

 

 
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