To identify attractive social marketing opportunities for waste management in the City
A chapter was prepared for the City's Waste Management Plan. At the client's request, the report
focused on the promotion of
recycled-content products and alternatives to products that become household hazardous
waste, ways of working more effectively with community groups, and opportunities for
strengthening people's appreciation for
municipal infrastructure services.
"The work completed by Cullbridge Marketing and Communications provided
insightful knowledge on social marketing techniques that can been used as a basis for
developing longer term strategies for the environmentally responsible management of
resources and garbage produced in the City of London."
Jay Stanford, Manager, Solid Waste, City of London