Cullbridge has extensive experience in two overlapping areas of health promotion:
social marketing, and environmental health (including
We created and publish the widely acclaimed social marketing Web site,
Tools of Change: Proven
Methods for Promoting Health and Environmental Citizenship (see sidebar to
the right) and
are recognized internationally as a leader
in the development of community-based social marketing approaches.
For additional projects, see also
our pages on air , landscaping,
transportation, household hazardous waste, and
Using the annotated alphabetical list below, you can select project
summaries, and/or link directly to some examples of our work.
Program. Provided a variety of market research, strategic alliance development, and media relations services for
a certification program that identifies low-emission building and maintenance
Environmental Illness Conducted research to
estimate the economic and social costs of environmental illness in Canada.
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, which places a
focus on occupant health.
Helped develop the website at www.healthyschools.com
Indoors Cullbridge helped birth and provides ongoing Executive
Director services to the Healthy Indoors Partnership, a
not-for-profit organization that promotes healthier indoor environments in
Canada through multi-stakeholder collaboration.
Best Practices. Researched the relative effectiveness of outreach
used in Canada, USA and Europe for reducing the cosmetic use of pesticides on
residential property, both with and without legislative intervention (e.g.
pesticide by-laws.) In collaboration with the Canadian Centre for Pollution
Pesticide Round Table and Public Education
Strategy Blueprint. Co-sponsored, helped organize, and presented a session
at the Forum on Public Education Strategies to Encourage Gardening for Life.
The forum included over 25 participants selected from across Canada, and took
place over two and a half days. Participants discussed education strategies, and
developed a Public Education Strategy Blueprint that will enable municipalities
and community groups across Canada to encourage Canadians to reduce the cosmetic
residential use of pesticides. In collaboration with Go for Green.
Synthesis of the
Community Animation Program (CAP) Provided a national synthesis of the
approaches taken and lessons learned from CAP, a community-based
environmental health animation program, run cooperatively by Environment
Canada and Health Canada.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement. The site currently hosts 30
full health promotion case studies.
Initiatives Co-authored a report covering the legal aspects of
indoor air quality in Canada, market drivers and barriers, reviews of
selected voluntary initiatives, expert interviews, an analysis of barriers
and key elements for success, and a proposal for a national strategy
emphasizing voluntary initiatives.
Health Assisted Toronto Public Health in designing
its approach to workplace health promotion. Conducted three
separate phone surveys of: (1) other public health units in
Canada and the USA, (2) Toronto workplaces, and (3) internal