CULLBRIDGE™ offers research, strategy development, training and
evaluation assistance for social marketing programs of all sizes - from
international and national campaigns to local community initiatives. We
wrote and help maintain the widely acclaimed social marketing Web site Tools of Change:
Proven Methods for Promoting Health and Environmental Citizenship, were instrumental inn the formation for both the International Social Marketing Association (iSMA) and the Social Marketing Association of North America (SMANA) ,and are
a recognized leader in the development of community- based social marketing
Practices in Reducing the Cosmetic Use of Pesticides on
Residential Property Researched the relative effectiveness of outreach
/ social marketing approaches being
used in Canada, USA and Europe for reducing the cosmetic use of pesticides on
residential property, both with and without legislative intervention (e.g.
Practices in Monitoring and Evaluating the Impacts of Social Marketing Programs
Contacted well over 100 ‘experts’ from all six of the world’s major
continents, and reviewed fifteen international examples of best practices in the
Car Heaven Evaluated the Clean Air Foundation’s Car Heaven
program, a social marketing initiative that promotes earlier retirement of older, more polluting vehicles.
Toronto 20/20 Conducted
a best practice and market research literature review for 20/20
The Way to Clean Air –
a social marketing campaign to reduce greenhouse gas emissions from homes and personal
vehicles in Greater Toronto. Our project report summarized, for each of twelve
high potential opportunities:
target audiences and their current perceptions, motivators, barriers, and best
practices. Helped pilot test
Updated and revised the
“Connector” section of the participants’ Planner to increase its ease of
use and impact, and to extend its reach to cover all of the Greater Toronto
Clean Air Day
Environment Canada and the Clean Air Day Steering Committee assess options
for Clean Air Day.
Clean Air Public
Engagement Programs Conducted
an inventory and assessment of public engagement activities in support of clean
air across Canada.
Social Marketing Tool Kit Developed, tested and disseminated
practical information on community-based social marketing tools for promoting
City of London Prepared
a chapter for the City's Waste Management Plan Identifying attractive social
Public Education and Outreach. Developed various research and strategy
papers for the Public Education and Outreach (PEO) and Municipalities
Issue Tables of Canada's National Climate Change Process.
Survey Provided recommendations on how to better support member
school boards in making energy efficiency improvements through the Energy
Program Provided a variety of market research, strategic alliance development, and media relations services for a
program that certifies products and services promotes healthier new company developing a new market.
Served as a social marketing advisor and trainer, developed a social
marketing toolkit for
use by the communities, and provided ongoing planning and implementation
assistance. We also conducted the initial public research and strategy recommendations
for the Green Community Association's new well stewardship program.
Assisted Nortel Networks in developing a program for engaging its employees
to carpool, telecommute, walk, bike and/or skate to work more often.
Helped Canada Mortgage and Housing Corporation (CMHC) develop a national
communication strategy for its Healthy Housing initiative, and increase
awareness of CMHC as an information company.
Ottawa's transit corporation pilot, for the first time in North America, a
home visit program for increasing ridership and improving its public
Community Planning Developed a national strategy for our client to use,
in cooperation with its partners, to engage consumers in adopting more
sustainable community planning alternatives. Five product concepts
were tested, and strategic directions for each were recommended.
Synthesis of the
Community Animation Program (CAP) Provided a national synthesis of the
approaches taken and lessons learned from CAP, a community-based
environmental health animation program, run cooperatively by Environment
Canada and Health Canada.
Tools of Change Web
site Founded on the principles of community-based social
marketing, this site links a growing bank of case studies and ‘lessons
learned’ with planning guides and worksheets, to help program planners and
implementers learn more quickly from their collective experience. It
highlights approaches that have been particularly successful so that they
can be replicated and built upon, as well as "turnkey" programs
that have been ‘pre-packaged’ for use by others. The site is full of
examples that are presented to each user in a customized manner, according
to his or her interest profile. Users can save their planning work between
sessions, and can download the resulting draft plans and work summaries to
common word processors for further refinement.
a survey of 33 dealers, manufacturers and other industry representatives in the
provinces of Ontario, British Columbia and Quebec, to help scope out the possible development of a wood burning appliance change
out program. Reviewed the
performance of past residential wood stove change-out / education programs, and
served as a key strategist for assessing the feasibility of and then planning
for a national residential wood combustion program. One study was in collaboration with the Clean Air
Foundation; the other was in collaboration with the Canadian
Centre for Pollution Prevention and Action
Health Assisted Toronto Public Health in designing
its approach to workplace health promotion. Conducted three
separate phone surveys of: (1) other public health units in
Canada and the USA, (2) Toronto workplaces, and (3) internal