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CULLBRIDGE™ is a  research, marketing and communications consulting firm focused on:

We help you create a healthier, more sustainable future, more cost-effectively.

Over the past two and a half decades, CULLBRIDGE has established an outstanding track record with a wide range of clients in the private, public and voluntary sectors.  To view some representative projects, click here.

Our Clients Speak For Us

"The consultants provided us with tremendous insight into consumer needs on this topic, and the willingness of particular partners to participate with us. They also helped us initiate and organize our initiative - from working out definitions, to designing our approach and setting priorities. We had intended their report to be an internal document for planning purposes, but it contained so much valuable and interesting information that we decided to distribute it through our Housing Information Centre so others could benefit from it as well." 

Susan Fisher, Canada Mortgage and Housing Corporation

"We opted to have Cullbridge coach us - that strengthened our in-house capabilities and was cost effective too. I have worked with Cullbridge now on five separate projects, and have always been very impressed with their grasp of the issues and their professionalism, and very pleased with the results."

Angela Kennedy, Region of Ottawa-Carleton Social Services

"Cullbridge helped focus us on each key aspect of strategy development. They provided an impartial, professional viewpoint that helped establish the basis for a cohesive, comprehensive program, and outlined a wealth of promising marketing options for us. The focus group sessions they led really got to the core of the main issues. As a result, our strategy was well founded and our program has been very well received at our pilot location.

Sharon Lewinson, Manager, Green Commute, Nortel Networks

“Jay is one of the finest workshop leaders I have worked with during my many years of involvement with training and capacity-building.  He has a deep understanding of and passion for social marketing. He illustrates points using relevant, real world examples drawn from his rich experience and case study collection. In addition, he knows how to engage participants in a meaningful, fun and enlightening manner. His workshop opened our eyes and provided us with great tools to work with afterwards. I have since recommended it to many colleagues.” 

Peggy Warren
Public Works and Government Services Canada

"The workshop was exceptional for us in a number of ways. It got team members from different parts of the country, people who hadn’t met face-to-face before, talking about common issues using the same 'language', exchanging best practices, and working together more effectively afterwards. Those with a marketing background learned to apply their expertise in new ways, while those who were novices got a strong introduction. Although we received a lot of information, the course actually felt light at the same time. The bottom line? While we obviously can't attribute it to the workshop alone, our team's performance continued to increase rapidly afterwards." 

Louis Dumulon
Health Canada

When I was looking for someone to help us with our comprehensive report "Voluntary Measures for Achieving Healthy Indoor Environments", I thought immediately of Cullbridge because of their Characterization report. That report was ground breaking. It showed a deep understanding of the industry, tremendous foresight, and a remarkable ability to synthesize many complex and disparate factors.  They have brought these same qualities to our joint project."

Ian Morton, Director, Environmental Health
Pollution Probe



Outstanding Contribution to Social Marketing

Cullbridge President Jay Kassirer received an Outstanding Contribution to Social Marketing Award at the World Social Marketing Conferences in 2017 and 2019.

Landmark Peer Selection Panels

Landmark Social Marketing Case Study

Each year our Tools of Change peer review panels select social marketing case studies considered to be among the most successful, innovative, replicable and adaptable in the world.

Case studies: Energy Transportation

Case study webinars

International Social Marketing Assoc.

isMA logo

We have been instrumental in development of both the International Social Marketing Association (iSMA) and the Social Marketing Association of North America (SMANA). More

Transportation Social Marketing Guides

Social marketing Handbook

Cullbridge led development of a free new social marketing guide available online from Transport Canada ("Changing Tranportation Behaviours: A Social Marketing Planning Guide") and contributed to "Effective Strategies to Influence Travel Behaviour: Practical Guide" published by the Transportation Association of Canada.

Cullbridge Turned 25 in 2018


Cullbridge has been serving clients for over twenty five years!

View our track record

Interactive Social Marketing Webinars

Social marketing webinars 

Now you can learn and keep up-to-date on social marketing best practices, from the comfort and convenience of your office or home. 


Pilot Phosphorus Trading Program

Cullbridge evaluated a leading edge initiative for applying economic incentives (a phosphorus trading system) for surface water management.

Pesticide Reduction Best Practices

We researched the relative effectiveness of outreach approaches being used in Canada, USA and Europe for reducing the cosmetic use of pesticides on residential property.


Everyday Kyoto at Bell Canada

Cullbridge helped Nature Action and Action Environnement to engage Bell Canada employees in climate change mitigation actions at work, at home and on the road.  

Healthy Indoors Partnership

Cullbridge helped launch and provided ongoing management services to the Healthy Indoors Partnership, a not-for-profit organization that promotes healthier indoor environments in Canada through multi-stakeholder collaboration.            More

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